Alan H. Deutch

Alan H. Deutch is a 1971 graduate of the University of Wisconsin Law School. He is engaged in the general practice of law, specializing in real estate, computers and commercial matters, with a special emphasis on litigation relating thereto. With an undergraduate degree majoring in Accounting (University of Wisconsin-Madison, 1968), Attorney Deutch also has a strong background in finance and business.

Combining his Accounting, Legal and Computer backgrounds, Mr. Deutch served as General Counsel/C.F.O for Innovative Software, Inc. from 1997 through 2000 (during that time Innovative grew from a local Milwaukee business to a multinational firm with offices/dealerships in 22 countries). Mr. Deutch also had served in a similar C.F.O capacity for Web Emporium, LLC, an e-commerce enabling firm primarily located in Phoenix , Arizona. Mr. Deutch has also been a 1/3 partner in Pulver Technologies, Inc which was sold to (see

Having advised and currently representing many Brokers, Purchasers, Sellers, Developers and Builders, Attorney Deutch has written extensively in the area of real estate, including being a regular columnist in MLS's monthly newsletter, Off Line. He has drafted documents that are available to the real estate public through Wisconsin Legal Blank, including Seller's Comprehensive Condition Report, Offer to Purchase, Addendum 1 and 1A, Lead Disclosure, and 1031, Like Kind Exchanges. He often lectures at Robbins & Lloyds School of Real Estate with respect to issues of broker liability and has a regular guest speaker on the Radio show, Milwaukee 's Talking Real Estate.

Computer Law
In the area of Computer law, Attorney Deutch has represented many Software and Hardware Sellers, Distributors and Purchasers including:

  • Counsel for WIREdata in litigation concerning Intellectual Property Rights and computer data (2001-2004 see especially Assessment Technologies v. WIREdata, 350 F3d 640 (7 th Cir., 2003))
  • Corporate Counsel to Pulver Technologies, Inc. (2001 -2005) and Milwaukee Metropolitan Listing Service, Inc. (1986- ) - Negotiated and drafted sale of Pulver Technologies to Amazon
  • Special Counsel to Milwaukee County for C/CJIS Project concerning developing RFP, and negotiating and drafting $113 Million Dollar contracts for Phase I and Phase II of the project development. (1991-1992)
  • Special Counsel to Milwaukee County for evaluation of The Software Group's proposal for the C/CJIS project (1990)
  • Special Counsel to Milwaukee County for negotiating and drafting a facilities management contract for Milwaukee County Hospital and related medical facilities (1986).

He has also been a featured lecturer at Bar Conventions and on the Wisconsin State Bar Committees "Technology Resources Committee"(1991-1995) and "Technology in Practice (1995-1998 )

Real Estate Law
Attorney Deutch also has a broad range of real estate, computer and business litigation experience, including:

Representation of various real estate brokers and their insurers'

  • in various Civil litigation concerning error and omissions or other alleged liability transactions
  • in matters before the State of Wisconsin Department of Safety and Professional Services  (formerly Real Estate Examining Board)

General Business & Tort Litigation insurers'

  • As Plaintiff counsel - Kish v. HPO, Inc. (jury verdict 1.4 Million- Concerned sale of a business, fraud and conversion of assets- July, 1997)
  • As Plaintiff counsel 1983 accident involving a brain injury to a baby multi-million dollar settlement
  • As Plaintiff counsel 2003 truck car accident involving serious permanent injuries settled about 1 month prior to trial for 10.7 million dollars


  • As defense counsel -Baretta v. Riverview Amusement Park , et. at al. bodily injuries due to fall off a allegedly defective waterslide- Settled less than $20,000 - 1996)
  • As Defense Counsel in Arbitration in a bifurcated hearing, Mr. Deutch took over after liability established and Plaintiff's accountant showed damages approximating one million dollars result after hearing was less than $75,000

Actions involving multi - state contractual fraud allegations:

  • Royal Crest Development (77-C-487 District Court for the Eastern District of Wisconsin).

Actions by condominium owners and other property owners concerning construction and developments defects:

  • Dawley vs. North Meadow Homes (settled after one week of trial for $2,700,000.00)
  • Cloisters of Greenfield
  • Park Meadows vs. Rosen, et al. (settled for $500,000.00)
  • Geneva Landings (settled for $1,250,000 plus certain rights to Association)
  • Improper roof and wall construction to a commercial building settled prior to trial


Actions concerning extent to which business is governed by Administrative Bodies:

  • Richard Weller vs. State of Wisconsin, Department of Agriculture & Consumer Protection;
  • Elliot H. Shafton vs. Board of Zoning Appeals.

Actions concerning franchise/dealership ongoing relationships and terminations:

  • Donald Murphy, et al. vs. White Hen Pantry, Division of Jewel Cos., Inc., (79-C-4608 - District Court for the Eastern District of Wisconsin).
  • White Hen vs. Buttke - reported in 301 N.W.2nd 216 (1981).
  • Burger King vs. Bauman - Racine County .
  • Glassel et. al. v. Newcomers Inspection Service

Deutch has also been a public servant serving as Milwaukee County Court Commissioner, and was elected in 1992 and 1995 to the Maple Dale - Indian Hill School Board. Deutch was also a member of the Building Board - Village of Bayside .

Deutch has also served as an advisor to the Judiciary Committee of Assembly to the State of Wisconsin with respect to drafting revisions to the Wisconsin Condominium Unit Ownership Act.